Healdsburg Shed
project management
Managed design and launch of educational content vertical supporting seasonal merchandising goals through maker profiles, recipes, seasonal produce guides and gardening tips
Directed initial and subsequent seasonal launches of in-house product line, bringing together stakeholders across design, e-comm, PR, culinary and buying team to introduce over 100 SKUs on day 1
content creation
Crafted ingredient-forward blog posts (website domain expired) in alignment with weekly newsletter themes to drive e-commerce sales
Social Media
Streamed in-person educational events on Facebook Live to increase customer interaction
Highlighted new in-store arrivals on Instagram Stories