AFRESH

Content creation

Interviewed executive, wrote script, developed and executed promotion plan for customer case study

Managed copywriter and collaborated with Brand Designer to produce annual report

Edited series of technical blog posts about applications of AI in fresh grocery

PROJECT MANAGEMENT

Owned launch deliverables for major product and company announcements, including press release, internal enablement, and social

Managed company presence at key industry events, including event selection, booth build, swag development, communications strategy, and copywriting

Directed customer webinar, collaborating with external media partner, account management, co-founder and Marketing team to develop script, lead promotion, and manage Q&A

PUBLIC RELATIONS

Researched and submitted company for relevant awards, garnering wins in Fast Company Innovation by Design and World Changing Ideas

Secured speaking spots for co-founders at key industry events to speak on intersection of AI and sustainability

Enabled PR agency to pitch trade and consumer publications on product and company announcements